By John P. Desmond, AI Trends Editor
The World Economic Forum (WEF) has released “Ethics by Design—An Organizational Approach to the Responsible Use of Technology,” a report detailing steps and recommendations for achieving ethical use of technology.
“Ethics will be crucial to the success of the Fourth Industrial Revolution. The ethical challenges will only continue to grow and become more prevalent as machines advance. Organizations across industries—both private and public—will need to integrate these approaches.” stated WEF’s Head of Artificial Intelligence and Machine Learning Kay Firth-Butterfield in a press release.
The report recommends that a comprehensive approach to fostering organization ethics around AI should include three components:
Attention: Timely, focused attention toward the ethical implications of the technology. Attention techniques include reminders, checklists, and frequent refresher training;
Construal: Having individuals interpret their work in ethical terms. Examples include mission statements imbued with ethical language and an emphasis on culture. Promotion of technical decisions by providing the corporation’s vision, purpose, and values. Getting beyond purely legal or regulatory compliance terms.
Motivation: Encouraging prosocial actions, setting social “norm nudges’ and other cultural change activities can be used to promote ethical behaviors.
Research for the report included interviews with executives from seven countries, which helped to create a blend of insights into models organizations can use to help employees learn, stated Don Heider, executive director, Markkula Center for Applied Ethics. “Executives will find practical, specific recommendations to enable their organization to be intentional in their efforts to embed ethical thinking into their cultures and practices,“ he stated.
“The ethical framework for each organization is going to be slightly different,” said Beena Ammanath, Executive Director, Deloitte AI Institute for Trustworthy and Ethical Technology, in an interview with AI Trends.
In a manufacturing company focused on using technology to predict factory floor machine performance, fairness and bias may be less of a factor than it is for a company that evaluates human talent or that oversees reskilling and upskilling the labor force, she suggested. “Once you have agreement on what ethics means, once you have agreement on that, you look at the three critical components,” she said.
For example, “Most technology companies advanced on their AI journey already have some feel for ethical training,” Ammanath said. “So you put in reminders and checklists, and annually, the training is refreshed,
Source - Continue Reading: https://www.aitrends.com/ethics-and-social-issues/wef-releases-ethics-by-design-report-as-a-guide-to-responsible-ai/